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We are pleased to introduce the excellent Dailies Total 1 contact lenses to our product range. The innovative design of DAILIES TOTAL1® contact lenses features a unique water gradient: Approaching 100% water at the outermost surface provides a silky-smooth surface for comfort that lasts until the end of the day 6 times more breathable than the leading daily disposable contact...

Lovely visit on Tuesday from our latest Guide Dog Belle. She is now 7 months old and doing great! Thank you to all of you who continue to purchase the Guide Dog Ready Readers and Microfibre Cleaning Cloths products from us that enable us to continue our work in raising funds to sponsor puppies.

New LensPlate now available from Mid-Optic   Clean and convenient temporary contact lens storage. Wherever contact lenses need temporary storage, whether during an eye examination or for rehydration, the single-use LensPlate provides a safe and hygienic option. Put an end to reusing expensive contact lens cases, and throwing out boxes of unused case lids. Replace the case with LensPlate. Cleaner...

Meet Belle, our latest Guide Dog Puppy ! 12 Week Pupdate Belle has now settled into her new home with Puppy Walker, Kathleen, so we caught up with Kathleen to find out how they've been getting on. Belle has an older canine friend at home, 10-month-old Yolande, who was on the Guide Dogs' training scheme but had to be withdrawn...

        We are pleased to announce we'll be at Dogs Unite for Guide Dogs 2014 on June 14th at the Queen Elizabeth Olympic Park, London. We will be displaying our range of lens cleaning cloths and ready readers that we sell in aid of The Guide Dogs Association. Please click on the link for full details of...

http://youtu.be/N_Vc21jPEtY Check out this new video on the benefits of Vismed Eye Drops for treatment of Dry Eye. Both Vismed and Vismed Multi are available to order either on our website or by giving us a call.  

Congratulations to Kelly Eyecare, Parkstone, Poole, Dorset who are the winners of our recent prize draw in relation to our recent stationery questionnaire survey. We hope they enjoy spending their £50 worth of High Street Gift Vouchers May we thank everyone for your valuable feedback, please watch this space for developments!

The regulatory position on fluorescein strips Medicines regulatory news 30 December 2013 Following the discontinuation of Fluorets strips by Bausch & Lomb earlier this year, the MHRA has received a number of queries about the regulatory classification of fluorescein strips. The MHRA's position is that fluorescein strips intended for diagnostic purposes are regarded as medicinal products because they are in vivo...

Now that Willow is ten months old and nearing the end of her puppy training, we have contacted her Puppy Walker, Hilary, to find out how she has been progressing over the past few months. Hilary tells us that Willow is a very intelligent but wilful young lady; her basic command work is good and she walks well on the...

Mid-Optic had a visit yesterday from a VIP (a Very Important Puppy!). Willow came into see us with her trainer and is pictured here with Helen. As some of you will be aware, Helen has run the London Marathon for the past 2 years in aid of The Guide Dogs for the Blind, so it was nice for her to meet...